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Step into the Octagon.

  • Brand Strategy

  • Digital Marketing

  • Multimedia

  • Web Design & Development

Brand Strategy

  • Brand architecture is a challenge that comes with success. Say you create a new product line, a new profit center or a new service. Better yet, you grow or acquire a new business. But with all this growth, when do you take stock of the logos you have acquired? When and how do you make the time to get your house of brands in order? After all, when we grow these brands and build these businesses, the expectation is to harness “economies.”

    Without a coherent brand architecture, you are lost, you spend money marketing brands that don’t reinforce one another, you create runts, and your marketing efforts get bogged down by costs and complexities. It’s simple: You’re not harnessing “brand equity” and it’s time-consuming, expensive and inefficient.

  • Digital Octagon can help you explore your brand architecture. It’s an exercise we have a lot of experience doing. We’ll help you create a brand persona that fits your market, products, and audience. We’ll take a holistic look at your house of brands and tie them together with our logo development process and brand architecture analysis. Our logo creation process will help your business look professional, and we’ll also work with your company (or companies) on creating an effective brand architecture strategy to make your brand consistent and recognizable across all channels.

Digital Marketing

  • Digital marketing is pretty self-explanatory — it’s marketing using digital tools. Digital marketing is about the type of methodology under which we USE those tools. It’s the opposite of outbound marketing, or interruption marketing (telemarketing, billboards, spam, etc.).

    We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.

  • Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great. Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads.

Multimedia

  • Video marketing can be an important part of your digital marketing strategy, giving a face and voice to your business and providing high SEO value for your website.

  • Integrating high-quality, professional video into your marketing strategy may seem unattainable — but it’s not. One of the advantages of working with digital marketing team is access to our many in-house specialists — including video experts. Our video production services department has the equipment and expertise necessary to script, shoot, edit, produce and distribute your video effectively, and in a way that aligns with and supports your marketing goals.

Web Design & Development

  • It’s how you communicate. It’s how you show off your products and capabilities and most importantly, it’s how you convert leads. A strategy needs to intuitively guide your visitors through your brand story and products or services.

  • The best web designs take planning, experience, talent and execution. Make your competitors jealous and look like a fortune 500 company work with DigitalOctagon team of digital marketers on your next web design.